Scripts for Presley films would note places where a song was to be inserted into the film as well as suggested titles and genres for the songs. While other songwriters would adhere to those notes, Blackwell and Scott would not, because they were used to the creative freedom of the rhythm and blues field. They decided to write a great song without any concern about whether fitted into the film's storyline.[7] After penning a track about fishing, entitled "Coming in Loaded", as well as other material they disliked, the two gave up on writing other songs until they found inspiration in a returned piece of mail. A demo that they had sent to a record company was returned to them with the words "Return to sender! No such person! No such zone!" stamped onto it. Blackwell and Scott decided to use those phrases as lyrics in a song about a failing relationship between "a spiteful woman and a heartbroken man".[8] Ironically, within only nine months of its release, it was the use of the word "zone" that became an anachronism when the USPOD or United States Post Office Department (the forerunner of the United States Postal Service) replaced all zones in 1963 with the nationwide rollout of ZIP Codes, thus making the song seem dated before its time.
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